ENTERPRISE SPACE
Corporate Learning Platform with Gamification
+15 countries
+39.000 registered users
The EnS Platform underwent a complete transformation of its user experience to better align with both user and business needs. In my role as a Product Designer, I contributed to redesigning the visual identity, optimizing the mobile experience, and building a robust design system.
The result was increased engagement and improved navigation, delivering a more accessible and intuitive solution.
Context and Challenge
Although functional, the EnS platform had an outdated user experience, with usability issues, poor mobile adaptability, and a lack of cohesive visual identity.
Outdated design
Cluttered and confusing layout
Declining traffic in recent years
Weak branding and a name difficult to use globally
Goal 1
Improve Usability
Make the platform more intuitive and easier to navigate, allowing users with low digital literacy to use it without difficulty.
Goal 2
Optimize for Mobile Devices
Ensure the platform is fully responsive, as most users access it via mobile devices.
Benchmarking and Heatmaps
I started the project with in-depth benchmarking to identify market best practices and innovation opportunities. I mapped the user journey and information architecture (Sitemap and User Flow) to diagnose usability issues.
Later, I implemented heatmaps to analyze user interactions and validate the need for adjustments in key elements of the platform.
Sitemap
The sitemap development process was conducted after navigating through the platform pages. This approach helped identify how sections were connected and what steps were required to achieve users' final goals.
User Insights
80%
Reported difficulty distinguishing between clickable and non-clickable elements.
90%
Found task completion processes complex, often needing to contact support for clarification.
30%
Faced challenges using the platform on smaller screens due to incomplete content display.
Interface and Design System
Based on these insights, I developed wireframes and prototypes that were iteratively validated. At the same time, I created a comprehensive design system to guide the development team, ensuring visual consistency and scalability.
I also redesigned the visual identity to better reflect the platform’s mission and values, making it more modern and aligned with its audience.
The platform’s visual language was completely redefined, featuring a responsive design adaptable to different screen sizes. The design system streamlined development, and the focus on accessibility ensured compliance with inclusive guidelines.
The result was a clean and fluid interface that reflects the brand’s new identity.
Results and Key Learnings
Results
40% improvement in navigation, with a clearer and more intuitive structure
25% increase in average time on platform, indicating higher engagement and satisfaction
Improved accessibility through the implementation of inclusive design elements
Key Learnings
This project reinforced the importance of deep behavioral data analysis and thorough documentation throughout the design process. Continuous alignment with stakeholders and the use of iterative methodologies were essential to ensuring the success of the solution.
Impact
Sustained Engagement
Task completion rates improved through gamified incentives.
Democratized Access
Significant increase in usage on lower-end devices.
Accelerated Learning
Reduction of up to 30% in the time required to complete educational modules.